Beyond being just our brand name, Befit is a motivational mantra and powerful statement of achievement. Simply saying the name Befit has an empowering effect no matter where a person is on their personal health and fitness journey.
The inspiring ‘be’ elevates the brand from being solely a retail or e-commerce platform to be an inspirational destination: Be fit, be active, be strong, be healthy, be equipped, be calm.


We want to help you live a fit and healthy lifestyle. We want to help you to find the most suitable equipment for your home gym, keeping your budget, lifestyle and fitness goals in mind.
Our range comes with decades of international experience and is recognized for its quality and constant growth. Brands such as Life Fitness, Hammer Strength, Rogue, Indoor Cycling, Concept 2, The Abs company, Escape, Theragun are key in our range. We keep evolving and adding more brands and products to get the best solutions for you.